Outside of her role at Paramount, Vicki co-chairs the women’s division of the nonprofit organization, The Guardians of the Los Angeles Jewish Home.
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She shares why it’s worth the effort, how to overcome the reasons we give ourselves not to do it, and how to show up to networking events authentically – especially if you’re shy. Vicki says expanding your network is one of the best things you can do for your career, but admittedly, it can be draining and intimidating. In this episode of the Women In Mobile series, host Maria Lannon speaks with Vicki Goldman, the Marketing Director at Paramount Streaming under the Media Acquisition and Services Team. ”Mentioned in this Episode:Aaron Pietsch’s LinkedInRec Room You might be surprised to learn that this country or that country that you would have had no idea about is all of the sudden getting real popular. (14:43-15:01) “There’s always those pockets of interests that you might not have expected, like looking at your organics and seeing what is monetizing well outside of your campaigns. You need to be creating hypotheses, developing some sort of test in order to prove out what you think.” (11:28-11:38) “You need to be constantly testing. Questions Aaron Answered in this Episode:What is Rec Room and how would you describe it?Could you classify Rec Room as a metaverse?How does monetization within the app work?Can you describe the structure of your UA team and your role?How do you explain what Rec Room offers in a creative ad? What are the elements that help people understand what Rec Room is the most?How do you prioritize what you’re going to be testing?How do you prioritize international markets?In terms of creatives that you’re running internationally, do you have different strategies by market?Do you see different markets engaging with Rec Room through different platforms, like console versus mobile?Do you have any advice for marketers trying to track people across different devices?How in particular do you see this game fitting into the metaverse trend? Do you share the vision that we’re all going to be living in this metaverse?Timestamp:1:08 Aaron’s background3:15 About Rec Room5:10 Radically cross-platform6:27 App monetization in Rec Room7:45 Rec Room UA team9:18 Creative strategy at Rec Room14:13 Prioritizing geos16:64 Is this country better off by itself?19:57 A word of caution: tracking across devices23:05 Genuine connection in the metaverseQuotes: Rec Room is a gaming platform with millions of user-generated rooms for people to hang out and play their favorite games. In this episode, Brian talks to Aaron Pietsch, the Senior User Acquisition Specialist at Rec Room about creative strategies, prioritizing different international markets, and theories about the metaverse. Host Brian Altman will be talking to marketers from gaming apps about strategies, best practices, and industry trends for running campaigns across different regions of the world.
Welcome to Apptivate’s newest segment on marketing mobile games. Competition has never been more intense - so how are marketers getting ahead? Worldwide consumer spending is well into the billions, downloads are reaching record levels, and the time spent in-app has increased. The growth and revenue potential of the mobile gaming space continues to explode.
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